rob balucas

Catalyst. Creative. Triathlete. Speaker. Cigar Aficionado. Amateur Behavioral Psychologist. Fresh Spring Roll Addict. Paraplegic at the moment.

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© Rob Balucas
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2022: The Year of Doing


40 days until I’m at the start line of the Kona IRONMAN World Championships.



10 days until the 7-year anniversary of my spinal cord injury.


I haven’t written much at all this year. I’ve been caught up in the doing and struggle to keep doing. I’ve found myself to be my own cliche of someone training for IRONMAN who can’t do anything without thinking / talking about / bringing up IRONMAN.

I found it very true that for the average person it takes A LOT of focus to train for something like this.

I set this goal in 2017.

I qualified for Kona in 2019.
I strategically decided to go to the half IRONMAN World Championships that year because we didn’t believe I was ready.

In 2020, all races were canceled.

In 2021, I qualified again and took the ticket Kona. But again, the race was canceled – or postponed – due to the Omicron surge for another year.

Here we are in 2022 and in the final stretch.

It’s been an exceptionally long road. I’ll be honest with you, I’ve had to deal with exhausted feelings of giving up since last year when Kona was postponed and then my ‘substitute’ race that same month – IRONMAN California in Sacramento – was canceled the morning of the race due to a ‘Bomb Cyclone’ storm throwing down cold and rain. Oh and then I got a shoulder injury the following winter.

I constantly have to take it back to my ‘why’.

Why did I want to do this?

1 – I want to be a man who does what he says he is going to do. Especially when the doing is hard.

2 – When my accident happened, I knew there were two buckets I could fall in. One is the victim bucket of despair where no one will argue. Living from a wheelchair is hard. The second bucket is one of perseverance. Where people choose to make the best of what they’re given, no matter the circumstances.

That second bucket contains a secret in plain sight about joie de vivre (enjoyment of life).

That secret is this: sussing out the joie de vivre in every circumstance has a momentum, a reciprocity to it. The more you seek, the more you find. And the easier it is to find more.

AND, you do in fact, attract other people who seek the same.

So (insert grin) this is going somewhere, follow with me:

In 2019, I went to the half IRONMAN World Championships in Nice, France and didn’t finish the race. I still haven’t told the complete story, but in short, I missed the bike cut-off because of a technicality.

I was incredibly pissed, disappointed, and angry.

When I got back to town and Erika handed me my phone, the first message I saw was from a college friend, Arik Housley. He basically said something to the effect of, ‘you inspire us in turning your circumstances into something positive.’

Hearing that from him completely changed my perspective in that instant.

You see Arik and his wife, Hannah, lost their daughter in a mass shooting during her first semester away at the same college where Arik, Hannah and I had graduated decades earlier. A man walked into a popular country line dancing venue and opened fire.

From that immense loss, Arik and Hannah have created a foundation that supports mental health. They ask an incredibly powerful question: what if we were just more kind to one another? Could that change a stranger’s path?

My feelings of anger changed in that instant to gratitude. From, ‘I DIDN’T GET TO finish the race’ to ‘I GET TO race this triathlon; in the French Riviera; supported by my partner, Erika, and whole host of friends and family.’

This is what I mean by the perseverance bucket’s reciprocity. At a moment when I was low, others in this bucket lifted me right up.

This is where wine comes in.

You read that right.

So Arik and Hannah’s family are in the wine business in the Napa Valley. They are supporting #teambalucas with a special edition label of Housley’s Century Oak Wine. (2017 Cabernet Sauvignon, for those who are wondering)

To assist in raising the last minute funds to race the IRONMAN World Championships in Kona and beyond, we are offering the special edition bottle shipped to your door for a minimum $200 contribution.

If you are in Southern California and we’ll most likely see each other soon, you can subtract $20 in shipping costs or leave it in for on-going training and coaching expenses.

The label is being designed and finalized by yours truly. With 41 days left, we need to start the campaign before it’s finished!

Below you can contribute the PayPal fundraiser or use Venmo.

You can use this link to send me your mailing address – click here.

If you don’t want wine or want to contribute less or more – that’s perfectly fine too. Just send me a message/email/text if you don’t want the wine.

Thanks once again. I couldn’t do it without you!

Last logistic note: after the production run, we may still wait until favorable wine shipping weather (read: not so hot). But expect it before Halloween.


progress report 88%

$5,000 of $5,000


contribute now »
works too (better actually) »

Use this link to send me your mailing address – click here.

August 26, 2022

Nametags Chat Episode 72 – Rob Balucas

Episode Details

Rob Balucas is an ‘every-man joe’ who was thrust into extraordinary circumstances in 2015 when a cycling accident rendered him paraplegic. At the time he was training for his first half IRONMAN triathlon the very next weekend. He vowed to return and raced in 3 sprint-distance triathlons as a paratriathlete that following year.

Since then he’s competed in 6 half IRONMANs, including the 2019 half IRONMAN World Championships in France. After qualifying, but delayed by 2 years of COVID, his next goal is to cross the finish line at triathlon’s biggest stage – the Kona (full) IRONMAN World Championship – this coming October 2022. Outside of paratriathlon, Rob resides in Southern California with his partner, Erika, and their dog Chloe. He is founder and Chief Creative Catalyst at babaLucas Creative, serving the branding and online marketing needs of small businesses and nonprofits.

What is Chris Waddell’s Nametags Chat Podcast?

Those who face the greatest adversity tell the most enlightening stories. Hall of Fame Paralympic athlete, the first “nearly unassisted” paraplegic to summit Mt Kilimanjaro and the founder of One Revolution Foundation Chris Waddell chats with members of the adaptive community regarding some of life’s most enduring questions: am I a victim or a survivor, is the situation overwhelming or a challenge, am I alone or part of a team and do I have one strategy or many? One Revolution’s Nametags Educational Program provides a jumping off point for people who live a life of courage, fulfillment and purpose that defies many.

Listen wherever you get your podcasts here.

August 25, 2022

“Until one is committed, there is always hesitancy…”

“Until one is committed, there is always hesitancy, the chance to draw back, always ineffectiveness.

Concerning all acts of initiative and creation, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too.

All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising to one’s favor all manner of unforeseen incidents and meetings and material assistance which no one could have dreamed would come her way. Whatever you can do or dream you can begin it. Boldness has genius, power and magic in it.”

// Goethe

 

August 22, 2022

Sports Saved My Life Podcast | Episode 33 Rob Balucas – Childhood, The Crash, and Becoming a Paratriathlete.

Rob was born in Fresno, California, but raised in Seattle, Washington. He earned his black belt in karate at the age of 14 and came through a challenging childhood. He attended Pepperdine University and currently owns a creative boutique agency. In his early 30’s he began training for triathlons in the bay area. One afternoon while training, he crashed cycling on a notorious curve and broke his spinal cord. He quickly figured out how to continue his love for triathlons as a paraplegic.

Listen to his amazing story in the latest Sports Saved My Life episode.

October 18, 2021

I should be in Kona right now.

This was the week.

This was the week I was supposed to be filling my Instagram feed with updates as we fly to Hawaii and prepare to race the IRONMAN World Championships (IMWC).

I’ve been so incredibly busy training, preparing, and still working full-time that I haven’t found the time to write an update. And so much drama has ensued since I wrote that I qualified for Kona.

First, it was announced that due to consistently increasing COVID cases on the islands and hospitals reaching capacity, the IMWC would be moved to February. So we scrambled to make new hotel reservations and get re-established.

Though I understood the circumstances and value the people of Hawaii and their health first and foremost, it was frustrating because I would have to train straight through the holidays. I had been looking forward to celebrating the accomplishment and relaxing for the rest of the year.

If there was an upside, it was just a little MORE time to train and get incrementally more prepared.

So great. The table is reset.

And then, a few weeks later, it was announced that the IMWC would be rescheduled AGAIN to NEXT year, October 2022.

Op-Ed Tangent: IM World Championships IS Kona

I want to swim in the Kona water I’ve heard so much about, I want to ride through the lava fields of Havi, and struggle of the Palani Hill on the run.

All due respect to St. George. The modern IMWC are intertwined with Kona.

Similar to what Bob Babbitt wrote for Triathlete magazine, the IMWC not being in Kona is like driving an hour+ outside of San Francisco to go see the San Francisco 49ers play .. what is that ?????

For those of you who are interested in the details, you know we were offered the opportunity to race in St. George, Utah in May or Kona in Oct. Both are considered the IMWC. But I want the Kona experience. 

End Tangent

This one frustrated me a little bit more. (READ: A LOT more)

I was really looking forward to meeting this goal that is a capstone to my recovery/comeback/statement after being paralyzed with a spinal cord injury.

I was looking forward to moving on and reclaiming the time, focus, and sacrifice I’ve put in for 6 years and reinvesting that energy back into my business, home, and relationship.

But, as I’ve learned before and been reminded with this spinal cord injury, life doesn’t always go to plan and sometimes you are powerless to change those facts. 

And while having feelings and being frustrated is perfectly okay, you either dust yourself off and adapt; or waste a lot of energy resisting circumstances.

People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them.

– George Bernard Shaw, Mrs. Warren’s Profession, Act II, 1893

We were able to cancel our AirBnb .. and we’re unable to re-book accommodations because the calendar isn’t available with the 2022 dates being MORE than a year away now.

I have to commit for another year of training at an incredibly high bar.

But there’s a little niggle that wants that goal I stated earlier this year to finish a full distance IRONMAN this year.

So I went back to IRONMAN and asked if I could cancel my postponement of IRONMAN California in Sacramento (I has postponed after getting in IMWC).

They were able to make it work.

And so now, I’m racing on Sunday, October 24th.

I’m stoked because it’s the only IRONMAN in California and the inaugural race in Sacramento. I know many of my Bay Area triathlete friends will be there.

BOOM.

The table is again reset.

My training is again re-calibrated. 2021 racing IRONMAN plan, version 4.

Here we go.

—

Last note, THANK YOU

THANK YOU to everyone who supported me financially in the crowdfunding campaign towards Kona. That ‘warchest’ is now set aside for next year’s Kona race, sans some gear and needs for Sacramento. Your support keeps me motivated to make it happen for you and something exponentially larger than just me.

October 9, 2021

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