I’m Rob Balucas
Catalyst. Creative. Paratriathlete. Speaker. Cigar Aficionado. Amateur Behavioral Psychologist. Fresh Spring Roll Addict. Paraplegic at the moment.
What happened?
The year 2015 was shaping up to be a breakout year for me. My business, a boutique creative agency, was on track to grow by 12% annually and double-digits for the third year in a row. I had proven to myself that I could live in San Francisco.
I took up triathlon seriously that year. I was never considered an athlete by any stretch of the imagination. But I saw triathlon as something to conquer knowing that the secret to such a feat was simply getting out there, putting in the time and training consistently. I liked to say triathlon keeps me sexy, sane, and out of trouble.
I joined a group of fellow crazies in the Golden Gate Triathon Club and we were training together for my first Ironman 70.3 in Santa Cruz, Ca.